Virgin mobile originated form United Kingdom and is one of the strongest players on the mobile market in the USA. There is such a stereotype that Virgin mobile is aimed at a youth audience. We will try to check this out and give our evaluation of their provided services and of the web page virginmobileusa.com in general.
Site provides:
- amazing WEB 2.0 design
We have seen and reviewed quite a number of web pages but virgin mobile tends to be the winner at least in the category most amazing an beautiful web-site. This really is a fact because of professionally designed web-graphics. Pictures on the site look smooth but still very colorful and attractive. Each page has an original header and all phone models are very good illustrated. - slider on the main page
It shows the newest plans, tariffs and mobile phones. It can be accepted as a very powerful tool for advertising new products. - plans and tariffs section
Here again Virgin mobile site is quite original. It’s not providing a lot of tariffs and gives general and most important information to visitors. Actually they are concentrated on their main offer called “paylo”. It’s real plus because you don’t need to spend time trying to compare all the tariffs to save some money. Usually as a result you get wasted time and no saved money, because you have not seen information written in small letters. Here this situation should be completely different. - International rates
Extra page for demonstrating the costs in roaming. At this web page it is easy to find all of them. Such positioning of information is not a surprise because rates are very low. So you get nice and clear table with all prices divided into Europe, Americas, Africa, Asia, Australia and Oceania. - customers review
Very modern feature is combination of old-school guest book and the poll. So Virgin mobile gets evaluated every day by its clients. - download section
Now we are almost sure that the main part of the clients is young people. Virgin mobile decided to provide stuff which will be interesting for them. So here you can find the newest music tracks. You can download them and use as a ringtone or you can set them as ringback tones. Wallpapers, games and even some applications are also provided. Before you go to this section, you can select the phone model you’re interested in searching content for. But there are only 29 phone models in the selection list, and the models are quite old.
Positive aspect is mobile networks, here on the site you can login to the variety of different networks or download special application to login into variety of chatrooms.
- Impressive banners
We told you about site graphics and design. But side banners are cool as well. They don’t provide information about new tariffs or offer you to buy new mobile phone. No, they inform you about famous Virgin mobile clients like Lady Gaga, Melanie Oudin, Jewel and others. This definitely makes strong impression on the young public. - Text To Landline
Hard to believe but this can be real. And it is one more interesting service from Virgin mobile, this means you can send a SMS to the landline number and they will just read it.

Site drawbacks.
- FAQ
In FAQ you have 9 questions and 9 answers. Actually we are sure that elderly people have much more question and they need more information. We haven’t found links to get more information about this or that service. They made a separate section Ask & Answer there people ask short question and get 10 or 15 answer from other users. Fantastic about it are the answers; the simplest question like “Can I have…” usually gets 5 “yes” and 5”no” answers, so information you get is not always 100% reliable. - Design
In the browser Opera (version 10 and the newest 11) the whole design gets broken, the page still works but looks rather clumsy.

Site summary and verdict
Virgin mobile has a lot registered users, they evaluate the work of the cellular providers, write answers to the stupid questions of new users, write small reviews. That makes this community stick together and support each other. Rare and very positive solution of the virgin mobile, but still somehow it comes clear in community almost all are under 25. Virgin has made its official site to impress young audience and we think the result is positive. So we like this clear orientation of the company and the site in general.
Our verdict- amazing for young people, not really advisable for the elderly people.
Our Rating: 9 of 10
Official site: www.virginmobileusa.com
Reviewed by websclick.com on April 20, 2011.
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